In simple terms, a Domain name (a.k.a., a Web address or URL) is the text equivalent of the numeric address issued to you when you decide to make your Web site available to the world. In other words, instead of telling you to go to 220.127.116.11 (the numeric IP address for 5-Minute Workshops), we can tell you to go to www.5minuteworkshops.com.
As you can see the text version is easier to remember, easier to type, and easier to share.
A Domain name can be up to 63 characters long followed by '.com' or '.net' or '.org' (for a total of 67 characters). The "http://www." is not considered part of your Web Address.
Only letters, numbers and hyphens are valid characters in a Domain name. Domain names cannot begin or end with a hyphen, and consecutive hyphens are not allowed. You can use upper and lower case characters, which can help make your Domain name easier to read and remember.
NOTE: Spaces and special characters are NOT allowed in Domain names. Special characters include, but are not limited to: ! @ # $ % ^ & * ( ) \ ; ' " < > ?
Examples of valid Domain names:
justaboutanything.com or JustAboutAnything.com
The examples above all end with '.com'. They could just as well end with '.net' or '.org'. There are other extensions (a.k.a., Top Level DomainTLD) but it is always best to go after the grand-daddy of them all'.com'.
Everywhere you turn, you hear dot-com this and dot-com that. Most people habitually type and say '.com'. If you do use anything other than '.com', make absolutely, positively sure the '.com' version of your Domain name isn't the address to one of your competitors.
That being said, your primary Domain name (the human friendly one you plan to give out and advertise), should be as short as possible. In addition to being short, your Domain name should be easy to read, type, spell, and say & hear.
For instance, face.com is easy enough to read, easy to type (all the keys are clustered together), easy to spell (F A C E), and not difficult to say & hear (F can sometimes sound like S over the phone or across the room). Although it's difficult to avoid all the little negative nuances, you can keep them to a minimum now that you know what to look for.
So close and yet so farkeep in mind that a mistyped Domain name stops a visitor at the front door. It appears to them that you don't exist or that you're out of business. One mistyped character equals a lost opportunity.
You should use a long Search Engine friendly Domain name to achieve better positioning on the Search Enginesbecause some Search Engines give priority to sites that have keywords in the Domain name versus only in the Web page titles and typical metatags (information about metatags can be found in the Search Engine workshops). Since no one will be typing in this name (visitors will be clicking on links found on the Search Engine results pages), you can toss out the rules of easy to read, type, spell and hear. With Search Engine friendly Domain names, it's more important for them to be filled with the highest priority keywords from your keyword list.
Your keywords are words that your prospects or target market (NOT your friends, colleagues and industry insiders) would most likely use.